Why is everything Bad?

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  It’s a play on my name — Ash Badcock..... and with a name like that, you may as well lean into it and we turned into a whole ecosystem.

BADLAB

With that, Badlad Performance was born and is the Parent Company as well as the tech platform that drives the coaching and programming.

Badlab stands for Biometric Analytics and Data for Lifestyle Athletes and Behavioural Performance.

Sounds fancy, but it’s the brain behind the brawn. Training smarts, data, performance tracking — all working together so you can actually get better, not just sweat more.

BADPSORT

This is where the action happens. Our coaching flagship, where goals are set, milestones marked and performance tracked!  Train hard, think sharp, and maybe question life choices 50 wall balls in! 

BAD HABITS

Yep, we are encouraging you to create some new BAD Habits, but its not what you think!

A BAD Habit is a change in performance, where we:

B – Break the loop

Interrupt old patterns. Identify the habits holding you back and bring awareness to the triggers behind them.

A – Anchor the new

Replace the old with purpose. Build new routines around existing behaviours — stack, schedule, and simplify.

D – Do it daily

Now you can see your new Bad Habits, are actually the stepping stone to elite performance!

There’s more Bad stuff coming soon …

Bad News

Our monthly newsletter. Tips, tools, training rants, and occasional nonsense. It’s like opening your inbox and getting slapped with a kettlebell. In a good way.

"Sometimes It’s Sh!t, Sometimes It’s Bad" - our podcast. 

Certified BAD

Dog tags for the true believers. Earn them through blood, sweat, and maybe a burpee or two. Wear them like you mean it.